Core Values are the standards that all LOTTE staff should aspire toward so that LOTTE can fulfill its mission and vision.

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Definition and
Code of Conduct

[What It Means] We do not aim to satisfy customers’ needs, but rather to create value beyond their expectations.

R Lotte Hotel New York

Challenge

[What It Means] We focus on the nature of our task and continue to challenge ourselves to accomplish higher goals.

1. Start

   Understand the nature of our task
   and set a goal to contribute to the
   outcome of the entire organization.

2. Progress

   Take the initiative to improve work
   processes and achieve goals.

3. Outcome

   Never give up, and set
   and achieve higher goals.

R Lotte Hotel Paris

Respect

Lotte Hotel Nyc

[What It Means] We respect different opinions, communicate with others and observe general rules to build
a bond of trust with our community.

R Lotte Hotel Manhattan

1. Start

   Respect when our colleagues
   and stakeholders have different opinions and
   actively communicate with them.

2. Progress

   Observe general rules
   and actively respond to
   the stakeholders’demands.

3. Outcome

   Behave carefully considering the
   impact of our action to build trust
   within our community.

Originality

[What It Means] We quickly respond to changes, cooperate with other fields without boundaries, and implement innovations to develop originality inimitable by anyone.

R- Lotte Hotel New York

1. Start

   Respond quickly to changes and
   trends in the business environment.

2. Progress

   Pay great attention to various
   industries and collaborate with them
   to create greater value.

3. Outcome

   Develop creative thoughts and take
   innovative measures to provide
   products and services that
   our competitors cannot easily
   imitate.